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Academics > All Programs > Marketing Management Degree
The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management degree with specializations in marketing management, entrepreneurship, or retail management.
Education: A high school diploma or its equivalent is required for admission. Age: 16 years or older Placement: Achievement of appropriate scores on the college's placement test or submission of acceptable SAT or ACT scores. Provisional Admission accepted.
| Course | Credit Hours |
|---|---|
| GENERAL CORE COURSES | |
| Language Arts | |
| ENGL 1101 Composition and Rhetoric Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience. Required textbooks and materials:
| 3 |
| Humanities (choose ONE class) | |
| ARTS 1101 Art Appreciation Explores the visual arts and the relationship to human needs and aspirations. Students investigate the value of art, themes in art, the elements and principles of composition, and the materials and processes used for artistic expression. Well- known works of visual art are explored. The course encourages student interest in the visual arts beyond the classroom.4318 | 3 |
| ENGL 2130 American Literature Emphasizes American literature as a reflection of culture and ideas. A survey of important works in American literature. Includes a variety of literary genres: short stories, poetry, drama, nonfiction, and novels. Topics include literature and culture, essential themes and ideas, literature and history, and research skills. Required textbooks and materials:
| 3 |
| MUSC 1101 Music Appreciation Explores the formal elements of musical composition, musical form and style, and the relationship of music to historical periods. The course includes listening and analysis of well-known works of music. This course encourages student interest in musical arts beyond the classroom. 4377 | 3 |
| Math | |
| MATH 1111 College Algebra Emphasizes techniques of problem solving using algebraic concepts.Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry. Required textbooks and materials:
| 3 |
| OR | |
| MATH 1103 Quantitative Skills and Reasoning This course focuses on quantitative skills and reasoning in the context of experiences that students will be likely to encounter. The course emphasizes processing information in context from a variety of representations, understanding of both the information and the processing, and understanding which conclusions can be reasonably determined. Students will use appropriate technology to enhance mathematical thinking and understanding. Topics covered in this course include: sets and set operations, logic, basic probability, data analysis, linear models, quadratic models, exponential and logarithmic models, geometry, and financial management.16366 | 3 |
| Social Sciences (choose ONE class) | |
| POLS 1101 American Government Emphasizes study of government and politics in the United States. The focus of the course will provide an overview of the Constitutional foundations of the American political processes with a focus on government institutions and political procedures. The course will examine the constitutional framework, federalism, civil liberties and civil rights, public opinion, the media, interest groups, political parties, and the election process along with the three branches of government. In addition, this course will examine the processes of Georgia state government. Topics include: foundations of government, political behavior, and governing institutions.12370 | 3 |
| PSYC 1101 Introductory Psychology Introduces the major fields of contemporary psychology. Emphasis is on fundamental principles of psychology as a science. Topics include research design, the organization and operation of the nervous system, sensation and perception, learning and memory, motivation and emotion, thinking and intelligence, lifespan development, personality, psychopathology and interventions, stress and health, and social psychology. Required textbooks and materials:
| 3 |
| SOCI 1101 Introduction to Sociology Explores the sociological analysis of society, its culture, and structure. Sociology is presented as a science with emphasis placed on its methodology and theoretical foundations. Topics include basic sociological concepts, socialization, social interaction and culture, social groups and institutions, deviance and social control, social stratification, social change, and marriage and family. Required textbooks and materials:
| 3 |
| Select one course from the following not previously taken: | |
| ARTS 1101 Art Appreciation Explores the visual arts and the relationship to human needs and aspirations. Students investigate the value of art, themes in art, the elements and principles of composition, and the materials and processes used for artistic expression. Well- known works of visual art are explored. The course encourages student interest in the visual arts beyond the classroom.4318 | 3 |
| ECON 1101 Principles of Economics Provides a description and analysis of economic operations in contemporary society. Emphasis is placed on developing an understanding of economic concepts and policies as they apply to everyday life. Topics include: basic economic principles; economic forces and indicators; capital and labor; price, competition, and monopoly; money and banking; government expenditures, federal and local; fluctuations in production, employment, and income; and United States economy in perspective.12372 | 3 |
| ENGL 1102 Literature and Composition Emphasizes the student*s ability to read literature analytically and meaningfully and to communicate clearly.Students analyze the form and content of literature in historical and philosophical contexts. Topics include reading and analysis of fiction, poetry, and drama; research; and writing about literature. Required textbooks and materials:
| 3 |
| ENGL 2130 American Literature Emphasizes American literature as a reflection of culture and ideas. A survey of important works in American literature. Includes a variety of literary genres: short stories, poetry, drama, nonfiction, and novels. Topics include literature and culture, essential themes and ideas, literature and history, and research skills. Required textbooks and materials:
| 3 |
| HIST 2112 US History II Emphasizes the study of the social, cultural, and political history of the United States from 1865 to the beginning of the twenty-first century and will equip the student to better understand the problems and challenges of the contemporary world in relation to events and trends in modern American history. The course also provides an overview of the history of Georgia and the development of its constitution. Topics include: the Reconstruction Period; the great West, the new South, and the rise of the debtor; the Gilded Age; the progressive movement; the emergence of the U. S. in world affairs; the Roaring Twenties; the Great Depression; World War I; World War II; the Cold War and the 1950's; the Civil Rights Movement; the 1960's and 1970's; and America since 1980.12374 | 3 |
| MATH 1112 College Trigonometry Emphasizes techniques of problem solving using trigonometric concepts.Topics include trigonometric functions, properties of trigonometric functions, vectors and triangles, inverse of trigonometric functions and graphing of trigonometric functions, logarithmic and exponential functions, and complex numbers. Required textbooks and materials:
| 3 |
| MUSC 1101 Music Appreciation Explores the formal elements of musical composition, musical form and style, and the relationship of music to historical periods. The course includes listening and analysis of well-known works of music. This course encourages student interest in musical arts beyond the classroom. 4377 | 3 |
| PHSC 1111 Physical Science Introduces the fundamentals of classical physics, the solar system, and universe from a descriptive viewpoint. Topics include: mechanics, temperature and heat, waves, electricity and magnetism, and astronomy. Laboratory exercises supplement class work. Computer use is an integral part of class and laboratory assignments.12376 | 3 |
| POLS 1101 American Government Emphasizes study of government and politics in the United States. The focus of the course will provide an overview of the Constitutional foundations of the American political processes with a focus on government institutions and political procedures. The course will examine the constitutional framework, federalism, civil liberties and civil rights, public opinion, the media, interest groups, political parties, and the election process along with the three branches of government. In addition, this course will examine the processes of Georgia state government. Topics include: foundations of government, political behavior, and governing institutions.12370 | 3 |
| PSYC 1101 Introductory Psychology Introduces the major fields of contemporary psychology. Emphasis is on fundamental principles of psychology as a science. Topics include research design, the organization and operation of the nervous system, sensation and perception, learning and memory, motivation and emotion, thinking and intelligence, lifespan development, personality, psychopathology and interventions, stress and health, and social psychology. Required textbooks and materials:
| 3 |
| SOCI 1101 Introduction to Sociology Explores the sociological analysis of society, its culture, and structure. Sociology is presented as a science with emphasis placed on its methodology and theoretical foundations. Topics include basic sociological concepts, socialization, social interaction and culture, social groups and institutions, deviance and social control, social stratification, social change, and marriage and family. Required textbooks and materials:
| 3 |
| OCCUPATIONAL COURSES | |
COMP 1000 Introduction to Computer Literacy Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software.
Required textbooks and materials:
| 3 |
ACCT 1100 Financial Accounting I Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class.
Required textbooks and materials:
| 4 |
| Select one of the following three: | |
| BUSN 1190 Digital Technologies in Bus Provides an overview of digital technology used for conducting business.Students will learn the application of business activities using various digital platforms. Required textbooks and materials:
| 2 |
| OR | |
| MKTG 2030 Digital Publishing & Design This course covers the knowledge and skills required to use design and digital publishing software as well as design and create business publications, collaterals and digital presences. Course work will include course demonstrations, laboratory exercises and projects. Topics include: digital publishing concepts, basic graphic design, publication layout, web page design, and practical digital applications. Required textbooks and materials:
| 3 |
| OR | |
| BUSN 1430 Desktop Publ & Presentation Appl This course covers the knowledge and skills required to use desktop publishing (DTP) software and presentation software to create business publications and presentations. Course work will include course demonstrations, laboratory exercises and projects.Topics include: desktop publishing concepts, basic graphic design, publication layout, presentation design, and practical applications. Required textbooks and materials:
| 4 |
| MGMT 1100 Principles of Management Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources.Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce.Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision-Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling. Required textbooks and materials:
| 3 |
| MKTG 1100 Principles of Marketing This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. Required textbooks and materials:
| 3 |
| MKTG 1130 Business Regs and Compliance This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices. Required textbooks and materials:
| 3 |
| MKTG 1160 Professional Selling This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling. Required textbooks and materials:
| 3 |
| MKTG 1190 Integrated Mkt Communications This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. Required textbooks and materials:
| 3 |
| MKTG 2090 Marketing Research This course conveys marketing research methodology.Topics include:role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths. Required textbooks and materials:
| 3 |
| MKTG 2300 Marketing Management This course reiterates the program outcomes for marketing management through the development of a marketing plan.Topics include:the marketing framework, the marketing plan, and preparing a marketing plan for a new product. Required textbooks and materials:
| 3 |
| MKTG 2290 Marketing OBI This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.2672 | 3 |
| XXXX 300 Elective 4253 | 3 |
| Choose one of the following specializations: | |
| MARKETING MANAGEMENT SPECIALIZATION | |
| MKTG 1370 Consumer Behavior This course analyzes consumer behavior and applicable marketing strategies.Topics include:the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. Required textbooks and materials:
| 3 |
| MKTG 2060 Marketing Channels Emphasizes the design and management of marketing channels.Topics include:role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels. Required textbooks and materials:
| 3 |
| MKTG xxxx Occupational Elective 4255 | 3 |
| AND Select one of the following electives: | |
| MKTG 1210 Services Marketing This course introduces the marketing skills required in a service business.Topics include:foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards. Required textbooks and materials:
| 3 |
| MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies. Required textbooks and materials:
| 3 |
| ENTREPRENEURSHIP | |
| MKTG 2010 Small Business Management This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth. Required textbooks and materials:
| 3 |
| MKTG 2210 Entrepreneurship This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility. Required textbooks and materials:
| 6 |
| AND Select one of the following electives: | |
| MKTG 1210 Services Marketing This course introduces the marketing skills required in a service business.Topics include:foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards. Required textbooks and materials:
| 3 |
| MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies. Required textbooks and materials:
| 3 |
| RETAIL MANAGEMENT | |
| MKTG 1270 Visual Merchandising This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display. Required textbooks and materials:
| 3 |
| MKTG 1370 Consumer Behavior This course analyzes consumer behavior and applicable marketing strategies.Topics include:the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. Required textbooks and materials:
| 3 |
| MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies. Required textbooks and materials:
| 3 |
| MKTG 2270 Retail Operations Management This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing. Required textbooks and materials:
| 3 |
| *62 minimum semester hour credits required for graduation |
