Marketing Management Degree

Offered At the following campus locations
Program Overview

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’€™s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management degree with specializations in marketing management, entrepreneurship, or retail management.

Entrance Requirements

Education: A high school diploma or its equivalent is required for admission. Age: 16 years or older Placement: Achievement of appropriate scores on the college's placement test or submission of acceptable SAT or ACT scores. Provisional Admission accepted.

Course Overview
CourseCredit Hours
GENERAL CORE COURSES
Language Arts
ENGL 1101 Composition and Rhetoric 3
Humanities (choose ONE class)
ARTS 1101 Art Appreciation 3
ENGL 2130 American Literature 3
MUSC 1101 Music Appreciation 3
Math
MATH 1111 College Algebra 3
OR
MATH 1103 Quantitative Skills and Reasoning 3
Social Sciences (choose ONE class)
POLS 1101 American Government 3
PSYC 1101 Introductory Psychology 3
SOCI 1101 Introduction to Sociology 3
Select one course from the following not previously taken:
ARTS 1101 Art Appreciation 3
ECON 1101 Principles of Economics 3
ENGL 1102 Literature and Composition 3
ENGL 2130 American Literature 3
HIST 2112 US History II 3
MATH 1112 College Trigonometry 3
MUSC 1101 Music Appreciation 3
PHSC 1111 Physical Science 3
POLS 1101 American Government 3
PSYC 1101 Introductory Psychology 3
SOCI 1101 Introduction to Sociology 3
OCCUPATIONAL COURSES
COMP 1000 Introduction to Computer Literacy 3
ACCT 1100 Financial Accounting I 4
Select one of the following three:
BUSN 1190 Digital Technologies in Bus 2
OR
MKTG 2030 Digital Publishing & Design 3
OR
BUSN 1430 Desktop Publ & Presentation Appl 4
MGMT 1100 Principles of Management 3
MKTG 1100 Principles of Marketing 3
MKTG 1130 Business Regs and Compliance 3
MKTG 1160 Professional Selling 3
MKTG 1190 Integrated Mkt Communications 3
MKTG 2090 Marketing Research 3
MKTG 2300 Marketing Management 3
MKTG 2290 Marketing OBI 3
XXXX 300 Elective 3
Choose one of the following specializations:
MARKETING MANAGEMENT SPECIALIZATION
MKTG 1370 Consumer Behavior 3
MKTG 2060 Marketing Channels 3
MKTG xxxx Occupational Elective 3
AND Select one of the following electives:
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3
ENTREPRENEURSHIP
MKTG 2010 Small Business Management 3
MKTG 2210 Entrepreneurship 6
AND Select one of the following electives:
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3
RETAIL MANAGEMENT
MKTG 1270 Visual Merchandising 3
MKTG 1370 Consumer Behavior 3
MKTG 2070 Buying and Merchandising 3
MKTG 2270 Retail Operations Management 3
*62 minimum semester hour credits required for graduation