Marketing Management

Offered At the following campus locations
Program Overview

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and diploma with specializations in marketing management, entrepreneurship, or retail management.

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Entrance Requirements

Education: A high school diploma or its equivalent is required for admission. Age: 16 years or older Placement: Achievement of appropriate scores on the college's placement test or submission of acceptable SAT or ACT scores. Provisional Admission accepted.

Course Overview
CourseCredit Hours
GENERAL CORE COURSES
ENGL 1010 Fundamentals of English I 3
MATH 1012 Foundations of Mathematics 3
EMPL 1000 Interpersonal Relat & Prof Dev 2
OR
PSYC 1010 Basic Psychology 3
OCCUPATIONAL COURSES
MKTG 1100 Principles of Marketing 3
MKTG 1190 Integrated Mkt Communications 3
MKTG 2090 Marketing Research 3
MKTG 1160 Professional Selling 3
MKTG 1130 Business Regs and Compliance 3
MKTG 2300 Marketing Management 3
XXXX 300 Elective 3
Select one of the following four:
BUSN 1190 Digital Technologies in Bus 2
OR
MKTG 2030 Digital Publishing & Design 3
OR
COMP 1000 Introduction to Computer Literacy 3
OR
BUSN 1430 Desktop Publ & Presentation Appl 4
Completion of one of the following specializations is required for graduation.
MARKETING MANAGEMENT SPECIALIZATION
MKTG 1370 Consumer Behavior 3
MKTG 2060 Marketing Channels 3
XXXX xxxx Electives 3
AND
Select one of the following electives
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3
ENTREPRENEURSHIP
MKTG 2210 Entrepreneurship 6
MKTG 2010 Small Business Management 3
AND
Select one of the following electives
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3
RETAIL MANAGEMENT
MKTG 1270 Visual Merchandising 3
MKTG 1370 Consumer Behavior 3
MKTG 2070 Buying and Merchandising 3
MKTG 2270 Retail Operations Management 3
*42 minimum semester hour credits required for graduation