The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and diploma with specializations in marketing management, entrepreneurship, or retail management.
Education: A high school diploma or its equivalent is required for admission.
Age: 16 years or older
Placement: Achievement of appropriate scores on the college's placement test or submission of acceptable SAT or ACT scores. Provisional Admission accepted.
| Course | Credit Hours |
|---|
| GENERAL CORE COURSES | |
ENGL 1010 Fundamentals of English I Emphasizes the development and improvement of written and oral communication abilities. Topics include analysis of writing, applied grammar and writing skills, editing and proofreading skills, research skills, and oral communication skills.
Required textbooks and materials:
- Business Communications Essentials: A Skills Approach to English, ISBN 978-0-13-253971-5, $156.47
2570 | 3 |
MATH 1012 Foundations of Mathematics Emphasizes the application of basic mathematical skills used in the solution of occupational and technical problems.Topics include fractions, decimals, percents, ratios and proportions, measurement and conversion, formula manipulation, technical applications, and basic statistics.
Required textbooks and materials:
- Applied Basic Mathematics, ISBN 0-321691822, $202.24
- RECOMMENDED: TI-30XIIS calculator, $15
2635 | 3 |
EMPL 1000 Interpersonal Relat & Prof Dev Emphasizes human relations and professional development in today*s rapidly changing world that prepares students for living and working in a complex society. Topics include human relations skills, job acquisition skills and communication, job retention skills, job advancement skills, and professional image skills.
Required textbooks and materials:
- Your Career: How to Make it Happen, ISBN 978-11-111-572-31-0, $95.54
2560 | 2 |
| OR | |
PSYC 1010 Basic Psychology Presents basic concepts within the field of psychology and their application to everyday human behavior, thinking, and emotion. Emphasis is placed on students understanding basic psychological principles and their application within the context of family, work and social interactions. Topics include an overview of psychology as a science, the nervous and sensory systems, learning and memory, motivation and emotion, intelligence, lifespan development, personality, psychological disorders and their treatment, stress and health, and social relations.
Required textbooks and materials:
- Intro to Psychology, ISBN 978-0-495-81281-4, $202.64
2707 | 3 |
| OCCUPATIONAL COURSES | |
MKTG 1100 Principles of Marketing This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
Required textbooks and materials:
- MKTG 10, ISBN 1-305-63182-X, $68.48
2659 | 3 |
MKTG 1190 Integrated Mkt Communications This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
Required textbooks and materials:
- Course pack assigned by instructor./li>
2662 | 3 |
MKTG 2090 Marketing Research This course conveys marketing research methodology.Topics include:role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.
Required textbooks and materials:
- Exploring Marketing Research, ISBN 0-324-78844-4, $353.95
2669 | 3 |
MKTG 1160 Professional Selling This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
Required textbooks and materials:
- Sell 5, ISBN 1-305-66209-1, $77.44
2661 | 3 |
MKTG 1130 Business Regs and Compliance This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
Required textbooks and materials:
- Law for Business, ISBN 978-1-133-58761-3, $15.49
2660 | 3 |
MKTG 2300 Marketing Management This course reiterates the program outcomes for marketing management through the development of a marketing plan.Topics include:the marketing framework, the marketing plan, and preparing a marketing plan for a new product.
Required textbooks and materials:
- MM, ISBN 1-13319060-X, $18.95
2673 | 3 |
| XXXX 300 Elective 4253 | 3 |
| Select one of the following four: | |
BUSN 1190 Digital Technologies in Bus Provides an overview of digital technology used for conducting business.Students will learn the application of business activities using various digital platforms.
Required textbooks and materials:
- Our Digital World, ISBN 978-0763868314, $82.75
2343 | 2 |
| OR | |
MKTG 2030 Digital Publishing & Design This course covers the knowledge and skills required to use design and digital publishing software as well as design and create business publications, collaterals and digital presences. Course work will include course demonstrations, laboratory exercises and projects. Topics include: digital publishing concepts, basic graphic design, publication layout, web page design, and practical digital applications.
Required textbooks and materials:
- Course pack assigned by instructor./li>
4749 | 3 |
| OR | |
COMP 1000 Introduction to Computer Literacy Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software.
Required textbooks and materials:
- Guidelines for Microsoft Office, ISBN 978-0763867485, $128.72
2403 | 3 |
| OR | |
BUSN 1430 Desktop Publ & Presentation Appl This course covers the knowledge and skills required to use desktop publishing (DTP) software and presentation software to create business publications and presentations. Course work will include course demonstrations, laboratory exercises and projects.Topics include: desktop publishing concepts, basic graphic design, publication layout, presentation design, and practical applications.
Required textbooks and materials:
- Advanced Word 2016 Desktop Publishing, ISBN 978-0763874254, $85.45
2351 | 4 |
| Completion of one of the following specializations is required for graduation. | |
| MARKETING MANAGEMENT SPECIALIZATION | |
MKTG 1370 Consumer Behavior This course analyzes consumer behavior and applicable marketing strategies.Topics include:the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
Required textbooks and materials:
- CB 5, ISBN 978-1133629689, $74.30
2665 | 3 |
MKTG 2060 Marketing Channels Emphasizes the design and management of marketing channels.Topics include:role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.
Required textbooks and materials:
- Retailing, ISBN 1133953808, $38.04
2667 | 3 |
| XXXX xxxx Electives 10305 | 3 |
| AND | |
| Select one of the following electives | |
MKTG 1210 Services Marketing This course introduces the marketing skills required in a service business.Topics include:foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.
Required textbooks and materials:
- Course pack assigned by instructor./li>
2663 | 3 |
MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.
Required textbooks and materials:
- Retailing, ISBN 1133953808, $38.04
2668 | 3 |
| ENTREPRENEURSHIP | |
MKTG 2210 Entrepreneurship This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.
Required textbooks and materials:
- Small Business Management: Launching & Growing Entrepreneurial Ventures, ISBN 1111532877, $68
2670 | 6 |
MKTG 2010 Small Business Management This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.
Required textbooks and materials:
- Small Business Management: Launching & Growing Entrepreneurial Ventures, ISBN 1111532877, $68
2666 | 3 |
| AND | |
| Select one of the following electives | |
MKTG 1210 Services Marketing This course introduces the marketing skills required in a service business.Topics include:foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.
Required textbooks and materials:
- Course pack assigned by instructor./li>
2663 | 3 |
MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.
Required textbooks and materials:
- Retailing, ISBN 1133953808, $38.04
2668 | 3 |
| RETAIL MANAGEMENT | |
MKTG 1270 Visual Merchandising This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display.
Required textbooks and materials:
- Contemporary Visual Merchandising and Environmental Design, ISBN 978-0135007617, $124.99
2664 | 3 |
MKTG 1370 Consumer Behavior This course analyzes consumer behavior and applicable marketing strategies.Topics include:the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
Required textbooks and materials:
- CB 5, ISBN 978-1133629689, $74.30
2665 | 3 |
MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.
Required textbooks and materials:
- Retailing, ISBN 1133953808, $38.04
2668 | 3 |
MKTG 2270 Retail Operations Management This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.
Required textbooks and materials:
- Retailing, ISBN 1133953808, $38.04
2671 | 3 |
| *42 minimum semester hour credits required for graduation | |
